Automating the path from SDI to IP for broadcasters

21 July 2021


Column | Newscast Studio – US trade publication for broadcast production Written by David Kicks, VP of Sales for The Americas at Pebble. In our last piece we gave you a history lesson in Broadcast 101. This time we’re getting deeper into the detail of broadcast technology, to examine automation in the context of navigating from SDI to IP environments. […]

Column | Newscast Studio – US trade publication for broadcast production

Written by David Kicks, VP of Sales for The Americas at Pebble.

In our last piece we gave you a history lesson in Broadcast 101. This time we’re getting deeper into the detail of broadcast technology, to examine automation in the context of navigating from SDI to IP environments.

More content is being created and viewed over more platforms by more audiences. Organizations are moving beyond HD, to 4K and even in the future 8K or 12K as well as aspect-ratio-free and resolution-free formats. 

Today, distribution and delivery are as important as image quality or production values. As a result, the continued use of SDI or coaxial connections becomes potentially burdensome. One practical and cost-effective solution is IP transport. 

Before you read further, you may be asking, why is an automation manufacturer talking about SDI to IP? What does one have to do with the other? …

Click HERE to read the article in full.

PRESS RELEASES UPDATES SHOWS & EVENTS

Latest news

Pebble boosts sales resources with new leadership

Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.   Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players […]

READ FULL ARTICLE

Pebble brings flexible, secure, stable playout automation to BroadcastAsia 2024

Stand 6H1-8, BroadcastAsia, Singapore Expo, 29 – 31 May: Pebble, the leading automation, content management and integrated channel specialist, is showing its proven and widely used playout automation solutions at BroadcastAsia 2024. The presentation will underline the unique flexibility of the architecture to meet the needs of all broadcasters, including support for best-of-breed systems, integrated channels and remote […]

READ FULL ARTICLE

Pebble shows the stable future of playout automation at CABSAT 2024

Stand S1-H21, CABSAT, Dubai World Trade Centre, 21 – 23 May 2024:  Pebble, the leading automation, content management and integrated channel specialist, will demonstrate Automation 2.0, the new generation of its proven software platform, already in use with major broadcasters across the Middle East.  For more than two decades, Pebble has led the industry in […]

READ FULL ARTICLE