Author: Zuzanna Lenart

Epsom, Surrey, UK – 17 July 2024: Pebble, the leading automation, content management and integrated channel specialist, will showcase its advanced and proven solutions for broadcast workflows and playout at IBC2024 (stand 8.C58, RAI Amsterdam, 13 – 16 September). PRIMA, the software platform with broad applications for media enterprises, will be featured alongside Pebble’s full range of Enterprise products including Integrated Channel, Remote and Automation 2.0, the new generation of its popular and widely used playout system.

Pebble’s excellent reputation in the industry comes from its understanding of the role of automation in workflows and delivery. Playout is mission critical, and so Pebble has always developed software which is very highly resilient to keep every channel on air. Security, too, plays a key role in protecting the channel and maintaining uninterrupted output.

PRIMA – the Platform for Realtime Integrated Media Applications – offers a unified suite of services tailored to enterprise needs covering areas such as playout, workflow, and control. All functionality is brought under simple and immediate management, while at the same time, it protects content with security practices meeting the highest industry standards. PRIMA is scalable and flexible, suitable for on-premise or cloud implementation. It includes everything needed for full failover, redundancy, and disaster recovery architectures.

Alongside PRIMA Pebble will also be demonstrating the latest iteration of its playout system, which provides a consistent approach whether in best-of-breed component architectures or using all-in-one channel engines; SDI, ST2110 and NDI; on premise, multi-site, cloud and hybrid. With most broadcasters currently in the stage of migration between technologies, this open flexibility is vital for continuity.

“Our users have always recognised that Pebble systems are mission critical,” said Neil Maycock, CCO at Pebble. “The topic of conversation has now shifted to security, high resilience and protection from cyberthreats. That is why we are building high levels of security into our products to stay ahead of all the key threats to networked software technologies.”

Earlier this year, Pebble announced a collaboration with NVIDIA to bring the agility of PRIMA to the NVIDIA Holoscan for Media initiative. The platform is built on industry standards like SMPTE ST2110, AMWA NMOS, RIST, SRT and NDI, with the goal of providing flexible media environments while minimising resources on a shared compute platform. PRIMA’s Kubernetes architecture makes it an ideal fit for this use case.

“Because IBC brings the world’s media technology industry together, it is the ideal place to share ideas about the future,” Maycock said. “The whole team looks forward to exploring new opportunities and gaining fresh insights to guide our continuing development.”

Visit Pebble at stand 8.C58 at IBC2024 to learn more about their cutting-edge solutions, or find more information on www.pebble.tv

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Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.  

Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players in the media technology sector, including Grass Valley and Imagine Communications. Her degree is in linguistics, from University College London. 

As SVP Sales, Wallington will lead Pebble’s global sales organisation, working in close collaboration with teams across the world to accelerate market share growth across all of Pebble’s product lines. Her strategic vision and leadership will be crucial in aligning the company’s sales strategies with its core principles of innovation and customer satisfaction. 

“We are very excited to get Sally’s wide, top-level experience on board,” said Peter Mayhead, CEO at Pebble. “Over her career, she has developed a broad range of contacts across the industry, as well as strong leadership skills and – most important – an understanding of the relationships vital for the successful delivery of complex, mission-critical systems.” 

On starting her new role, Sally Wallington said, “I’m really excited to be joining such a well-respected company. Pebble has a strong reputation in the industry, an established product portfolio, and an impressive roadmap. This is a great opportunity to work with a world-class team and re-establish relationships around our great industry.” 

Also recently added to the sales team is Romy Fiedler, who takes responsibility for DACH and the Nordic countries. Fiedler comes to Pebble from ADDER, where she was a regional sales manager for the DACH region, cultivating relationships and securing key clients across various industries such as broadcast, industrial, transport, energy, and events markets. Prior to that, she worked at 1st Solution Consulting GMBH in a variety of sales capacities.  

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Stand 6H1-8, BroadcastAsia, Singapore Expo, 29 – 31 May: Pebble, the leading automation, content management and integrated channel specialist, is showing its proven and widely used playout automation solutions at BroadcastAsia 2024. The presentation will underline the unique flexibility of the architecture to meet the needs of all broadcasters, including support for best-of-breed systems, integrated channels and remote operations.

Pebble has led the industry in secure and stable playout automation and content management, with the enviable reputation of being a trusted supplier to major broadcasters and content companies worldwide.

The product portfolio provides solutions from a single channel to a very large numbers of concurrent channels, while providing full functionality for premium services, including channels that need to handle the complexity of live events. 

The architecture meets the needs of broadcasters who prefer to build playout systems with best-of-breed components from multiple vendors, as well as those who are migrating to IP and using all-in-one playout engines, or any combination of both. To meet all these requirements, Pebble provides enterprise automation and the most flexible integrated channel solution supporting SDI, SMPTE ST2110 and NDI sources and feeds, all in one server. 

“For more than 20 years our business focus has been entirely on excellence in playout automation,” said Mat Shell, head of global sales at Pebble. “That alone makes us unique: we are not a media technology company that also does playout; we are specialists in automated delivery.“

“Our position gives us a clear understanding of the market and where it is heading,” Shell continued. “We know the key issues facing broadcasters today: the need to bridge SDI and IP environments; the move to hybrid ground and cloud solutions to create the most cost-effective, flexible and powerful architectures; and the ever-growing importance of security in a world where cyber-threats grow ever more dangerous. That understanding drives our R&D spending and is at the heart of Automation 2.0.” 

Pebble’s automation technology powers more than 1500 channels in 70 countries worldwide, embracing advanced automation, multi-language and multi-region delivery with unparalleled efficiency, reliability and sustainability. See Pebble’s technology in action on stand 6H1-8 at BroadcastAsia 2024. 

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