The importance of playout automation in regional advertising

16 September 2021


Broadcast Beat – leading US broadcast publication | Article Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions […]

Broadcast Beat – leading US broadcast publication | Article

Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions of all scales and levels of complexity, earning our place as a preferred supplier to hundreds of broadcasters and media companies around the world.

Despite all the technical transitions the industry has gone through, some things remain constant. Regionalisation and direct to consumer relationships in broadcast remain vital mechanisms for advertisers and brands to communicate to their customers. With large amounts of legacy infrastructure already in place for television distribution and consumption, our Solutions Architects most typically work to help our customers go through managed operational changes at their own pace, rather than undertaking wholesale technology renewals with each new technology or standard that emerges…

Click HERE to read the article in full.


Latest news

Pebble boosts sales resources with new leadership

Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.   Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players […]

READ FULL ARTICLE

Pebble brings flexible, secure, stable playout automation to BroadcastAsia 2024

Stand 6H1-8, BroadcastAsia, Singapore Expo, 29 – 31 May: Pebble, the leading automation, content management and integrated channel specialist, is showing its proven and widely used playout automation solutions at BroadcastAsia 2024. The presentation will underline the unique flexibility of the architecture to meet the needs of all broadcasters, including support for best-of-breed systems, integrated channels and remote […]

READ FULL ARTICLE

Pebble shows the stable future of playout automation at CABSAT 2024

Stand S1-H21, CABSAT, Dubai World Trade Centre, 21 – 23 May 2024:  Pebble, the leading automation, content management and integrated channel specialist, will demonstrate Automation 2.0, the new generation of its proven software platform, already in use with major broadcasters across the Middle East.  For more than two decades, Pebble has led the industry in […]

READ FULL ARTICLE